ONLINE retailer Amazon could be on course to become the latest destination to shop luxury fashion. Currently the web’s largest store, the American company is best known for its discounted books and household items – but that looks set to change.
“This is a transformative time in fashion and customers, more and more, expect to discover brands from all across the spectrum online,” said Cathy Beaudoin, president of Amazon’s fashion division.
But, will the big brands get on board? Chief executive ofAlexander McQueen Jonathan Akeroyd told the Financial Times: “It would be naïve to say we would absolutely never do anything ever with a company like Amazon. That said we are increasingly aware of the importance of brand identity online and maintaining it at the highest levels.”
However, other big industry players are not so convinced.
“Amazon will never sell Louis Vuitton, because we are the only ones that sell it,” said Louis Vuitton chief executive Yves Carvelle. “This is a model of direct control thay we pioneered, and I think long term it is the direction that most luxury ecommerce will take.”
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